Producers have the ability to use flashy advertising as a substitute for a good product, and to deceive the customer through paid, sponsored relationships with bloggers and advertisers. Consumers may still have difficulty understanding when a blogger is in the employ of a company. Producers may find their good name impinged upon by reviewers who do not have legitimate grievances with a company.

Staying offline and focusing on broad-based real world relationships is more important for companies. If companies focus on generating good products and high-quality consumer relationships with a wide range of customers, rather than pursuing the next 'new' online thing and trying to use market research to segment their product, they will prosper in the 21st century.

Closing Remarks by the Proposition

The Internet cannot be ignored -- it is where consumers 'are' in the 21st century. Producer segmentation of different consumer demographics and online product promotions convey...
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