International Business of Starbucks

Starbucks Corporation established in 1971 has its headquarters based in Seattle, Washington. The company is the leading and largest coffeehouse company, with a wide coverage of the market across the globe (Simon, 2009). It is a global coffee company and chain of coffeehouse stores, operating in over 50 countries all over the world. At its founding, it was a mainstream coffee bean roaster and retailer. The company founders were a group of three partners, who were students in the University of San Francisco at the time of its establishment. Originally, Starbucks only roasted whole coffee beans, without brewing, but later came to incorporate aspects of brewing and other products. They used to get supplies from Peet's, but later bought Peet's and started dealing directly with the growers, hence began to expand (Simon, 2009). Eventually, the company expanded in the 1980's and 1990 is within the America's...
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