workers being the critical factor in the company's success has, in many cases, some merit. Good workers are a scarce resource, and the ability of a company to attract, develop or retain quality workers can therefore become a source of sustainable competitive advantage. Perhaps nowhere is this more obvious than in today's knowledge industries. Google is routinely listed as one of the world's best companies in which to work, but this is not a tactic that Google employees out of the goodness of its cold, capitalist heart. Google features a multitude of programs to attract and develop talent because it realizes that if it has the best talent in the world, it will have a near limitless ceiling for its ambitions -- it can outperform rivals if it has better people than those rivals. This paper will analyze some of the development strategies that Google employees to turn its great...
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