Sales and Purchasing Management

Skills required by a sales force manager

Sales managers must be result-oriented

A sales manager must be recruited based on their ability to deliver the desired results. Sales managers must be clear about the results to obtain from the sales force. This must be made clear in the interviews. In some cases, salespeople have been hired with the wrong idea of what the job requires of them. Another aspect of proper hiring deals with the fit between the company and market needs. Some sales employees are suited to a given environment while others are not. The appropriate way to identify the proper fit is for the sales manager to appreciate and like the prospective salesperson genuinely (Rogers, 2011).

Offer superb sales training

Another important skill for a sales force manager is training. This includes identifying the skills that the sales force will require to own in...
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