Business-Level and Corporate-Level Strategies

Every business in the modern world has to formulate and implement the best and most suitable strategy on how to conduct its operation. The choice of a business or corporate strategy significantly determines the success or failure of a business venture both in the short-run and in the long run. A suitable business or corporate strategy provides competitive advantage to a corporation, as well as the ability to effectively coordinate and arrange various activities. Many corporate strategies that an organization can choose exist, but the choice is highly influenced by its suitability and nature of the business. According to research, a business or corporate strategy may refer to a set of plans that clearly stipulates the direction an organization will pursue, and the steps it will take to achieve its goals.

Business level strategies usually represent the plans and methods a business organization uses to conduct...
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