Flags

Revenue management is both an art and a science. Much like life both sides of the mind must be in accord with each other. Applying important information to help relate customer demands with the appropriate products and services requires a strong and deep understanding of the many different inputs that comprise the situation. The purpose of this essay is to examine how revenue management techniques can best be applied into a real and practical situation. To accomplish this, the essay will focus on the organization Six Flags Discovery Kingdom in Vallejo, CA.

To successfully understand the merger of these concepts, an analysis of the products and services of this theme park will first be examined to help paint a clear picture of the situation. The next portion of this essay will look at a competitors' analysis of the theme park and how this information influence revenue management decisions. The...
[ View Full Essay]