BT's Marketing Communications

BT Website

ABOUT BT

BT Group plc, doing business as BT (British Telecom), is one of the world's largest telecommunication services providers. It is the largest multinational telecommunication corporation in the United Kingdom. BT has business operations in more than 170 countries around the Globe and offers its services to all types of consumers; including households, small and medium enterprises, large business corporations, and public sector entities. Incorporated in 1980 (with Electric Telegraph Company, General Post Office, and Post Office Telecommunications as its predecessors), BT has become one of the largest, and the most innovative and competitive communication services provider in the world. It is headquartered in BT Centre, London, UK and operates with workforce strength of around 90,000 employees worldwide (BT PLC, 2013).

Products and Services:

The major products and services of the company include Phone services (Phone line & broadband packages, 08 & 09 numbers,...
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