Consumer Behavior and Purchase Decisions:

In today's society shoes are regarded as footwear products that are geared towards protecting the human foot while providing comfort to carry out several activities. In addition, they are seen as fashionable items that are used to improve self-image through providing decoration. Generally, consumer behavior and purchase decisions for these items are usually affected by various factors such as material selection, attractiveness of the store, shoe design, sales person, and pricing. As part of market research on consumer behavior when buying shoes, observations of consumers was carried out at a local Nike footwear store. The observations indicated that consumer behavior and purchase decisions are influenced by many factors in addition to those mentioned above.

Polyvore Shop:

Polyvore Shop is a store that provides various products to customers such as shoes or footwear based on its concept of providing a new way to identify and shop...
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