Sales

Value of Personal Selling

The Ideal Sales Professional

Personal selling can play a critical role in driving hotel sales. The industry has reached new levels competition than ever before. Having a competent sales force representing the organization on the front lines is more important than ever before. Potential clients are being constantly bombarded by media in various forms in today's hectic lives. Therefore the value of face-to-face communications is at an all-time high. Personal selling is valuable because it allows organizations to break through the noise as well as tailor a personalized message for potential clients. Although personalized selling can be more costly, it is also more effective than other forms of marketing in most cases.

The hotel and tourism industry typically makes use of personal selling to promote their business. However, this is not common in all industries. Much of it depends on the complexity of the product...
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