Fox Meadows Assisted Living

This ad did not target the baby boomer generation. The grandmother in the ad was around 75 years old, yet the oldest baby boomer is 67 today. Boomers who are in assisted living would have major health issues; mostly they are putting their parents into assisted living because their parents are in their 80s and 90s. Rocking chairs and knitting do not appeal to boomers, either, as far as symbols of lifestyle. The caption "your time has come" sounds like "time's up" than anything positive. Basically, there was nothing in this ad that spoke directly to the baby boomer generation or to its needs.

There are a lot of other methods of marketing that would be better. Of the four Ps, it starts with the product. Rocking chairs and fireplaces are not really what boomers want -- the fireplace can stay but only with a nice...
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