environmental factors that affect global and domestic marketing decisions for KFC. The paper will focus primarily on KFC's presence in China, comparing some of the differences in the decisions that were made for KFC in the marketing sector in the U.S. As compared to the Chinese market. With this in mind, it will look at the way the environmental factors have played an essential role in shaping these differences.

It is difficult to start by classifying which of the factors is most important in shaping this decision, so the first factor that can be analyzed is the demographics, mainly because it primarily affects the market segmentation strategy that KFC uses. The urban population in China is better educated and has a higher income than the rural population. At the same time, it is more cosmopolitan and it looks to the West to adopt new traditions and norms.

This, combined with...
[ View Full Essay]