Facebook In Mass Communication

Mass communication can be described as a process a message is created and transmitted by an individual, group of persons, or an organization. This usually involves the use of some medium and the message is spread to a large, anonymous, heterogeneous audience (Pearce, 2009). Mass communication has undergone a lot of evolution from the prehistoric forms of art and writing to the current methods of communication such as the internet. The term mass communication became relevant when messages could be transmitted from a single source to multiple receivers. The study of mass communication is therefore viewed as an application of diverse media options such as television, radio, advertising, and social media among others.

The growth of social network sites has been very significant for the last two decades and over thirty major sites being launched since 1997. In the midst of all these developments came the...
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