Mayo Clinic is a healthcare organization that has grown into a giant company in the frontiers of medicine since it was founded in 1880 by a father and his two sons. The growth and development of this organization is attributed to its role as a pioneer of many advances in the segments of new treatments, approaches to organizing physicians, and new clinical records. Mayo Clinic has also grown because of playing a crucial role in physician education, research, and publication of clinical research. As a result, this organization has earned a desirable reputation among major stakeholders in the health care system such as doctors and patients. However, the tremendous growth of Mayo Clinic has been accompanied with the realization of the need to nurture the brand. This realization has contributed to the organization's investments in marketing and strategic thinking in marketing through finding prospective partners and ensuring they contribute positively...
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