Establishing personal contact over a widespread demographic area might be challenging, but would be necessary if the research was to be of value: it is likely that the information desired would be part of an academic or business-based study, and thus there would be enough funding for travel. Personal interviews also enable the research to be more thorough and valuable, given that the subjects will usually devote more time, energy, and thought to their responses face-to-face, as opposed to a cursory questionnaire or brief telephone interview. However, interviewers must be well-trained so they know how to probe, ask follow-up questions, and redirect the interviewee to focus on pertinent issues. They must also make the subject feel comfortable and uninhibited.

Question D: A survey of financial officers of the Fortune 500 corporations to learn their predictions for the economic outlook in their industries in the next year.

In this case, it...
[ View Full Essay]