Roger's Chocolates (Rogers) was founded in 1885 and it is the oldest chocolate company of Canada. With such a long history behind it, "Roger's chocolates" is a well-established name in the business of premium chocolates in Victoria, British Columbia where the company does its business. Over the last two decades, the company' sales have grown 900% after changing ownership more than a few times. Steve Parkhill has recently taken over as the CEO of the company and has been given the target of tripling the size of the company within 10 years. The board of directors and the management have different ideas about Parkhill should achieve this target. He is now thinking of a growth strategy that would be approved by both the board of directors as well as the management.


Steve Parkhill wants to devise a growth strategy that would help achieve the target...
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