Hospitality Management. Aspects of external customers on the night club business.

The nightclub industry is a highly competitive and consumer driven market that focuses on client centric services such as top shelf alcohol and VIP lounge private entertainment. Consumers of the night club vary as much as the type of night club venue varies. Some night clubs offer a VIP lounge while others do not. In fact, the majority of night clubs actually are dance clubs but are within the night club category as they attract the same clientele.

Men and women frequent night clubs and according to Moss, Parfitt, & Skinner (2009), expect perhaps different amenities or experiences that are gender specific. "It (research) suggests that an understanding of the gendered nature of place and the differing preferences of men and women can assist businesses in shaping their product and services around the needs of their customers. In Phase...
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