Integrated Marketing Communication Plan

The objective of this work is to develop an Integrated Marketing Communication Plan. This work will choose a product or service in common usage and conduct an examination of the product or service to see if the company is online and if it is doing any online advertising the existing integrated marketing plan presently in use will be discussed. This work will describe the promotion mix and examine whether it appears to more mass selling or personal selling. This work will answer as to what target markets are the target audiences of the promotion mix and how the company positions its product or service. This work will provide an analysis of the company's IMC effort and answer as to whether anything could be done to improve the IMC from the view of the company's marketing manager. For the purpose of the present study, the company chosen...
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