Business Plan for Oakland's Women Basketball Team

Women's National Basketball Association (WNBA)

WNBA's Business strategy

Analysis of the industry and business environment

Porter's five analyses

Pest analysis

Value proposition

The new Oakland's women basketball business strategy

Marketing plan

Implementation of the business plan

Project forecast budget

WNBA stands for Women's National Basketball Association and it is a women's professional basketball league in the United States of America. At the present moment the league is only made up of twelve teams. It was first established in 1996 as women version of the National Basketball Association (NBA) which is male dominated, and the league hosted its first official match in 1997. The Women National Basketball Association usually holds its regular season in the period of June to September, with the finals being played in the month of October, however, in 2010 the regular league season was held in the period of 15th...
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