Strategic Analysis of Coca-Cola

Coca-Cola

This report provides information for Coca-Cola's Board of Directors and CEO on how well the company's mission, vision and value statements are communicated in two vehicles, the Company website and 2010 annual report. This report analyzes key components of the Company's strategic planning using management concepts identified by Michael Porter. Between the website and annual report, the Company's vision, values and goals are effectively articulated, while the mission statement needs improvement. This report recommends a better defined mission statement on the Company's webpage.

This report evaluates the Coca-Cola Company's published mission, vision, values and goals for the purpose of identifying areas for improvement. This analysis reviews the company's website and annual report for information on its mission and vision statements, as well as values and goals. The report also uses strategies developed by Michael Porter to gauge the effectiveness of Coca-Cola's mission, vision, values and...
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