Henry Ford about the Model T. Ford: 'You can have any color you like as long as it's black.' What attitude does this reveal towards marketing?

Henry Ford was the founder of the Ford Motor Companies and he played a major role in horseless transport systems. Since youth he was interested in mechanics and not his father's farm and he grew up to manage assembly lines in production of the Ford vehicles. (Greenwood, 1998)

The first T. model Ford was built in 1908 and when production started it was in all colors, and also it was extremely affordable to all Americans. And that was Ford's aim: to make his product not only available but accessible to all. And to cut down costs everywhere. Which is why in 1914, he reverted the T. model to only black vehicles. They were only produced in black after his famous quote "You can have...
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