" Organizations need to be prepared for all possible worst case scenarios, and have communication strategies in place if and when such an incident occurs. A good leader can make all the difference in the world when it comes to crisis action planning. The Harvard Business Review quotes a lesson that Continental airlines learned during its crisis situation: "Strategic direction is never more crucial than during a crisis. Leaders must find the most leveraged plan of action, stick with it and continually monitor the company's performance against it" (pp. 117-118). So, while it is important to have good leadership and strategic planning in times of non-crisis, nowhere is it more important that a leader knows how to lead than when a crisis has actually occurred. This means being able to remain cool under pressure, being able to convince others not to panic, and being prepared to develop and implement a...
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