Because the Sephora flagship store is located in New York, customers often expect to come in and out quickly, and if the product is not there, they may not patronize the store again, because of the availability of other retailers only a few stores away. This is why keeping detailed information about its inventory is essential. Inventory strategists closely monitor the numbers flow of various products throughout the store. Sephora cultivates a relationship with its brands even before brand appears in the store, negotiating exclusivity contracts and how to position the product.

Discussion 3

One surprising, anecdotal observation is that quite often the lowest-priced milk in cities is not in low-income areas, but in more affluent places. Low-income residents often have less mobility to select where they shop, due to economic constraints (a lack of money for public transportation, for example) and retailers take full advantage of this fact, when...
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