Stereotypes have existed since time immemorial. They are as old as human culture itself and are beliefs and ideas that a certain group of people hold for those who differ from themselves. A stereotype can exist in a simple word for example "nerd" or in a collection of words and images which are evoked when others hold similar opinions. Stereotypes can be positive, however, most of the times they are associated with negative connotations and make one group of person feel superior and above another group. Stereotypes are oversimplifications and are usually based on behavioural aspects or on the way people physically appear. (Stangor, 2000)

In today's society it is almost impossible to escape stereotypes. The media, entertainment, sports and politics all bring to light stereotypes and because of this the lives of many are affected. According to several studies people who feel they are being stereotyped tend to perform...
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