Whole Foods

New Service Proposal 2012

Company Overview

The Concept

Statement of Mission and Vision

Mission Statement

Vision Statement

New Service Proposal

External and Internal Business Environment Analysis

The Business Environment Overview

Five Forces Model Analysis

Environment Discussion

Risk Analysis

Action Plan

Financial Projections

Company Overview

Whole Foods' business model is founded on the notion that food should be nutritious, healthy, and contain as few artificial ingredients as practicably possible. The company started out with nineteen people who had an idealistic approach to the way food should be grown and circulated (Whole Foods). From these modest beginnings, Whole Foods has grown to a company that employs over fifty thousand people and operates in three international markets. Whole Foods Market went public on January 23, 1992 and much of its growth has been hinged on acquisitions of various organic food brands and related goods.

Figure 1 - Whole Foods Origination (Whole...
[ View Full Essay]