Whole Foods
New Service Proposal 2012
Company Overview
The Concept
Statement of Mission and Vision
Mission Statement
Vision Statement
New Service Proposal
External and Internal Business Environment Analysis
The Business Environment Overview
Five Forces Model Analysis
Environment Discussion
Risk Analysis
Action Plan
Financial Projections
Company Overview
Whole Foods' business model is founded on the notion that food should be nutritious, healthy, and contain as few artificial ingredients as practicably possible. The company started out with nineteen people who had an idealistic approach to the way food should be grown and circulated (Whole Foods). From these modest beginnings, Whole Foods has grown to a company that employs over fifty thousand people and operates in three international markets. Whole Foods Market went public on January 23, 1992 and much of its growth has been hinged on acquisitions of various organic food brands and related goods.
Figure 1 - Whole Foods Origination (Whole...
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