MANAGING CONSUMER BEHAVIORS & UNDERSTANDING CONSUMER PERCEPTIONS

Consumer Behavior

Understanding consumer behavior is a pursuit that answers why, when, how, and where people buy or do not buy products. Consumer behavior is an area that combines topics such as economics, media studies, sociology, and psychology. Predicting and understanding consumer behavior is a challenge for experts and novices alike. Perception can be a biological process by which a person's brain interprets and organizes stimuli so as to gain awareness and understanding of one's environment. Perception can also be psychological and social phenomena. The paper surveys literature that proves the correlations and implications between consumer perception and consumer behavior.

Managing Consumer Behaviors & Understanding Consumer Perceptions

Perception is a large determinant or factor apart of behavior. Therefore, gaining understanding of consumer perceptions can illuminate the reasons behind certain types of consumer behaviors. With accurate data reflecting the connection between consumer behaviors and...
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