Radical Humanist Approach to Organizational Analysis

Analyzing Organizations

Company

Patagonia is a small company that began by making perfect pitons for rock climbers. The company was founded by a band of climbers and surfers who lived the minimalist lifestyle they promoted. The company makes clothing and gear for the silent sports -- no motors or engines are involved -- of skiing, snowboarding, surfing, fly fishing, paddling, and trail running" ("Patagonia," 2012). For the founders, the reward in each sport comes at the nexus that takes "the form of hard-won grace and moments of connection" between them and nature ("Patagonia," 2012). The corporate mission of Patagonia is to make the best possible products and to cause no unnecessary harm while engaged in that effort.

Methodology

The research in this study is grounded in critical theory and phenomenology. The personal accounts given by employees of Patagonia are expressions of how they experience...
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