components of the situation.
The few most important components of the case consist of:
Burns & McAllister's reputation as an equal opportunity employer
B&M's expanding business in other nations where culture doesn't support women in management
Company's compliance with cultural values and norms of other countries instead of applying equal opportunity employment policy universally
NOW's opposition that companies should not accept cultural norms of other nations but instead but allow women to prosper the same way everywhere
NOW believes this is the only way change can be introduced everywhere
Define exactly the problems and/or issues that are involved. (Research)
We understand that BM is not talking about western countries when it says that some of the countries where it does business do not allow women at senior positions. We know they are talking about Asian countries especially countries like Japan and China which are still far behind western countries...
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