City Town Reimaging Using Sports Strategies

A common challenge that has been impacting a number of cities throughout the UK is shifts in the local economy. This is because many industrial centers have been facing a decline in the manufacturing base. As employers, are seeking out locations overseas, where they can perform these functions cheaper. This has been causing various regions to begin to have image problems from these economic issues. (Gratton 2001)

To deal with these challenges, a number of cities have been focusing on using sports strategies to rebrand themselves. This is when they are creating large arenas that can serve as a location for various events. Moreover, many of these regions are concentrating on improving the brand image of the local teams to have a positive impact on the community. The combination of these factors is showing how various cities have been aggressively working to change the...
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