" (Kotler and Lee 2005, p.3). Since this study was published, the contributions have steadily increased making CSR an integral part of every major company today.

A report by Price Water Cooper House in 2010 shows that the CSR initiatives and reporting has increased despite the sagging economy and this points to a positive change in the mindset of the management of companies. "PWC explains that such reports have become critical to a company's credibility, transparency and endurance." (Business & the Environment 2010, p.5). The reduced role of the Government in business circles is only going to further increase this trend because companies feel they have an obligation to the society at large and they want to make this country a better place for living. All this is done out of their own interest and initiative rather than any force by any external institution. Also, many companies understand the significance...
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