McDonald's CORPORATION

Business Analysis Part One

McDonald's Corporation

McDonald's corporation currently is the largest in fast food restaurants chain in the world, mainly selling hamburgers, French fries, cheeseburgers, soft drinks and breakfast. In the recent past the fast food has added on its menu fruit and salad. The business was started in 1940 by Dick and Mac McDonalds in California. The corporation has grown steadily and when it started being a franchise in 1955 it growth become rapid and lead to its worldwide expansion that is being witnessed today. With the current success of the McDonald's, on the international markets, the company serves as a good example of globalization (McDonald website, 2012). This report is going to take a critical examination of McDonald's using SWOT analysis to appraise it suitability in whether to invest or not invest in the company.

Company overview

The story of McDonald's started when two brothers,...
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