Attitude Including Cognitive Dissonance and Other Factors

Cognitive dissonance and situational constraints: Effects on attitude

Cognitive dissonance is defined as "the feeling of uncomfortable tension which comes from holding two conflicting thoughts in the mind at the same time" (Straker 2012). An excellent example of cognitive dissonance is when someone is prejudiced and encounters a person who defies the stereotypes they have attached to the group. It also occurs when we act in a manner which defies our beliefs about ourselves -- for example, if we engage in boorish behavior when we see ourselves as upstanding citizens. Two strategies to cope with cognitive dissonance are commonly used. Sometimes the actor will alter his or her beliefs and behaviors, such as questioning his or her prejudices or behaving better. However, it is also common to rationalize the apparent incongruity between reality and our preexisting beliefs. 'He is the exception to the...
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