Value Congruence/Generations

Value Congruence Between Baby Boomers And Millennials

Definitions and Explanations in Research

There is some minor disagreement over the definitions of Baby Boomer and Millennial generations in the academic research. For instance, Murphy, Gibson & Greenwood (2010) in their research define Baby Boomers as those born between the years 1946 and 1964 and Millennials as those 76 million people born between 1980 to the present, while Rawlins, Indvik and Johnson (2008) define Millennials as those 81 million people born from 1982 to the present. In addition, Andert (2011) defines Millennials as those people born during 1980 and 2000.

Apart from this disagreement, the academic research describes the two generations in similar terms. The various researchers use different terms to describe similar characteristics. For instance, Loroz (2006) explains the behavior of Millennials as motivated by materialism while Murphy, Gibson & Greenwood (2010) explain their behavior as motivated by the...
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