Obama Care Plan

Health care is undergoing a dramatic transformation and needless to say it is one of our largest industries that contribute handsomely to the Gross Domestic Product, greater demands are placed for the value of dollars that are being spent to provide for healthcare services to patients. Now-a-days, in this ever demanding environment marketing as a discipline is being practiced (Berkowitz, October 2010)

In early days it was a great debate that whether marketing should be practiced in a profession or not. Recent trends have shown that in order to provide for patients there needs to be an effective marketing team. In modern era, the consumers are not only able to access information but they are also able to communicate their experiences of healthcare services via comprehensive social networks i.e. with other people online on the internet or out on the streets. The Web provides a platform where...
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