Swarovski & Luxury Fashion
Experiential Marketing
Use of 360 Degree Marketing by Swarovski
Merits of Experiential Marketing
Three Ds of Experiential Marketing
Strategic Experience
Swarovski: A Transition from Traditional Marketing to Experiential Marketing
Emotional Brand Attachment
Brand Identity
Self-concept
Brand Luxury
Brand Attachment
Brand experience
Brand Prestige
Importance of Social Media for Luxury Brand
Translation of Unique Brand Elements to Social Platforms
Adapt Business Practices to the Online Business Model
Swarovski is a leading name when it comes to global luxury brands. It has managed to rise above its actual self and makes its customer perceive it as an actual personality. The marketing techniques used by it have made it operate differently than the other luxury brands and that makes it a prime choice of fashion lovers globally. Its use of experiential marketing, social media and exploitation of customer's brand attachment has made it attract and retain customers from all...
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