Swarovski & Luxury Fashion

Experiential Marketing

Use of 360 Degree Marketing by Swarovski

Merits of Experiential Marketing

Three Ds of Experiential Marketing

Strategic Experience

Swarovski: A Transition from Traditional Marketing to Experiential Marketing

Emotional Brand Attachment

Brand Identity

Self-concept

Brand Luxury

Brand Attachment

Brand experience

Brand Prestige

Importance of Social Media for Luxury Brand

Translation of Unique Brand Elements to Social Platforms

Adapt Business Practices to the Online Business Model

Swarovski is a leading name when it comes to global luxury brands. It has managed to rise above its actual self and makes its customer perceive it as an actual personality. The marketing techniques used by it have made it operate differently than the other luxury brands and that makes it a prime choice of fashion lovers globally. Its use of experiential marketing, social media and exploitation of customer's brand attachment has made it attract and retain customers from all...
[ View Full Essay]