In other words: Lead users are individuals who use a product that has a number of unknown needs and who also benefit if they find a solution to those needs. This is unique in that it takes a different approach to traditional market research -- instead of collecting information from users at the center of the target market, it collects information about both needs and solutions from the leading edge of the target market. The method involves four steps: 1) Begin the Lead User process model; 2) Identify and extrapolate needs and trends; 3) Find out who the lead users are and interview them; 4) Refine data, use a workshop for concept design (Urban and von Hippe, 1988).

This idea is advantageous in that it helps with breakthrough products and leading trends prior to their becoming trends. It also establishes leadership in a market instead of reacting to trends. Innovative...
[ View Full Essay]