Organization Behavior

Business Model Development & Analysis

Virgin Galactic has planned to launch its LauncherOne aircraft which will help the Planetary Resources to explore and develop valuable resources from asteroids. The LauncherOne will have capability to make various journeys into the Space every year. Virgin Galactic has also planned to start human flights to the moon in the near future. While this strategy can give it the first mover advantage in the industry, the risks and issues present in the Space business can also pose it big challenges and affect its operational and financial performance in the long run.

The purpose of this paper is to analyze and discuss this innovative strategy of the company from different perspectives. It starts with a brief introduction to the aerospace industry, the strategic decision of Virgin Galactic, and the vision, mission, and other key attributes of this decision. The main body of the...
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