The use of Web 2.0-based technologies to enable higher levels of collaboration throughout an organization is called Enterprise 2.0 (McAfee, 2006). Implicit in Enterprise 2.0 is authenticity, transparency, and trust anchoring the Web as the platform for sharing information. The Web 2.0 Meme Map (O'Reilly, 2006), which is serving as the blueprint for many of the social networking applications in use today, illustrates the key factors changing the social responsibilities, ethical issues and implications for human resources departments.

Knowledge has also had a great deal of political power associated with it in organizations (Parise, 2009). Social networks are forcing a more egalitarian-based approach to the distribution of knowledge. Only by doing this can organizations and governments become more trusted. Only through trust can any company or organization growth and prosper.

Conclusion

The politics of information and knowledge need to be more carefully managed by human resources than ever before. It...
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