Advertising & Consumer Behavior

What are some of the principles of television advertising?

Some principles include knowing and studying audiences & demographics. Another principle is to build a brand and a lifestyle. Another is to create desire in the consumer.

What makes it unique from other mediums and its ability to influence customers' decisions?

It is a relatively old form of medium with respect to American culture. Meaning, people are used to commercials -- they are accustomed to seeing ads on television. They are very short and produced with a great deal of concentration and intent. They often incorporate cutting edge production techniques and equipment to catch people's attention, as well as often sampling famous songs or original jingles that remain in people's minds.

What are the pros and cons of advertising on television?

Cons are that ads on television can be skipped because of people who have Tivo and...
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