The corporate level strategy also ensures that the values and expectations of stakeholders are understood and taken into consideration when developing a strategy. In the case of Clearsky, stakeholders such as customers and investors expect that the company will take the appropriate risks as it pertains to positioning the company for success. Sixty percent of Clearsky is publicly held while the other forty percent is owned by the Singapore's government. With this understood all of these investors and customers expect the company to make decisions that will secure its future. The recommendation to use the services of another vendor is necessary because the company must remain competitive.

In addition to Corporate level strategies business level strategies must also be taken into consideration.

"Business level strategies are essentially positioning strategies whereby businesses tend to secure for themselves an identity and position in the market. The aim here is to increase the...
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