Health Advocacy Campaign

The basic purpose of the consumer education programs is to promote awareness about the effects that tobacco has on our health. These programmes have basically been made in a way to induce fear in the people in order to emphasize the largest cause of preventable death all around the world and to make the young people stop smoking (Fletcher, 2007).

It has been noticed through the researches that were conducted in United States and Australia that smoking rates in case of the general public have decreased but when it comes to students the trend has increased (see for example, AIHW, 2002; Tevyaw 2006). It was noted by Tevyaw (2006) that the rate of smoking in the people of 18-24 of age especially in case of the student in the U.S. has not only remained stabled but even increased in the last decade.

Percentage of smokers

It was...
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