Superbowl Advertisements

The diversity of super bowl advertisements

Superbowl advertisements: National vs. international audiences

Despite the fact that two urban teams were playing in the 2013 Superbowl, the two most talked-about advertisements featured scenes of classic, American rural life. "God made a farmer" was an advertisement crafted for Dodge RAM trucks to celebrate farming culture and generate interest in the vehicles. The life of the American farmer has often been idealized. The advertisement featured artistic, still photographs of American family farmers with a voice-over of excerpts of a speech made to the Future Farmers of America by conservative broadcaster Paul Harvey (Godoy 2012). Only at the very end of the advertisement did its purpose become clear, when the large, Dodge truck was displayed in silence. The other farm-related advertisement was the Budweiser beer commercial that featured a farmer who had raised a Clydesdale foal for the famous Budweiser Company. At...
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