Loyalty'

"Three aspects of Concept: Brand Experiences, Brand Image and Customer Satisfaction.

I must discuss and give examples of how each brand inspires loyalty. Name a few brands.

The seven brands that inspire the most loyalty, according to business website ("Main Street") are the following:

Dunkin Donuts

Facebook

Cheerios

Apple computers

Sam Adams

The Yankees

Each of these fits the definition of brand experiences as conceptualized by Brakus et al. (2009) as something which consists of sensations, feelings, cognitions, and behavioral responses. Each of these factors too is evoked by certain aspects of the brand's packaging such as environment, communication, and overall stimuli. Brand experience, therefore, according to Brakus et al. (2009) is synonymous to brand image which essentially consists of four dimensions: sensory, affective, intellectual, and behavioral. When each of these four concrete dimensions is fulfilled, customer loyalty is the end result since the customer has been satisfied in...
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