Bud Light beer which is to be introduced in Turkish market. The paper has covered all the important sections of the marketing research proposal including background to the research problem, product and industry profile, internal and external analysis, research approach and methodology, and technical appraisal using timeline and cost analysis for the project.

The purpose of this paper is to present a complete marketing research proposal for Anheuser-Busch that wants to introduce its top rated brand, Bud Light beer in Turkish market. The marketing research proposal starts with the definition of the problem statement and proceeds by describing the product profile, market snapshot, SWOT analysis, and competitive patterns for Bud Light beer. The second section gives a brief explanation to the research objective and possible research questions that can be answered for the purposes of this study. The "Research Approach' section presents a comprehensive description of the methodological framework including...
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