McDonaldization

Ritzer ends Chapter 2 with the example of the limited success of McDonaldizing the climbing of Mt. Everest. Explain why McDonaldization has been limited in the case of Everest. Using information from this section, develop your own example of a phenomenon where you think McDonaldization has been limited. Include an explanation of why you think this is so.

The McDonalization of Everest is an example of a situation that is too complex and irregular to be subject to the full breadth of the trend. To McDonaldize the accent of Everest, climbers fast-tracked the normal acclimation process, hired ill-trained guides, and relied on oxygen to support their journey. Climbers also relied on helicopters to provide a new starting point as well as a bunch of modern equipment to support the trip such as cell phones and computers. Although this opened the mountain to a new class of tourist, it also...
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