algorithms that can mine mounds of data that have been collected from people and digital devices have led to the adoption of data mining by most businesses as a means of understanding their customers better than before. Data mining takes place in retailing and sales, banking, education, manufacturing and production, health care, insurance, broadcasting, marketing, customer services, and a number of other areas. The analytical information gathered by data-mining applications has given some businesses a competitive advantage, an ability to make informed decisions, and better ways to predict the behavior of customers.

Write a four to five (4-5) page paper in which you:

Determine the benefits of data mining to the businesses when employing:

Predictive analytics to understand the behavior of customers Associations discovery in products sold to customers

The collected data can help the manager determine which products best interest the customers and which may interest them in the...
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