Communication Strategy

What inferences can you make about the President/CEO's impact on the business?

In this company the audience awareness is practically non-existent among the staff members. For one thing, the senior management staff is "unapproachable" which suggests that an elitist attitude prevails in the company. Audience awareness should incorporate all employees when it comes to communication, whether it is a memo, an email, a text message, a face-to-face contact or another form of communication. Hence, Sam Smith, the President / CEO is doing a very poor job of involving his employees and as a result the business isn't likely to be as productive as it could be.

Analyze the management team's communication strategy vis-a-vis audience awareness, conciseness and clarity.

Every aspect of a company's communications should be provided to the audience, which in this case entails all the employees of Evergreen Partners. Audience awareness means that the audience a...
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