Branding

Ponds PEST Analysis

Political

The political environment in Turkey is one that can be defined by relative stability; especially compared to other countries in the geographic region. In 2005, the EU and Turkey began formal EU accession negotiations. Turkey has adopted many European Union directives, regulations and laws in anticipation of accession. While continued delays have cooled popular interest in EU membership, Turkey's political and business leadership remains committed to joining the EU, and the current government understands that the process itself contributes to Turkey's global competitiveness (U.S. Embassy, 2012). The political stability of the country make is a prime target for various exports to Turkey.

Economical

Because of its proximity to the unrest in North Africa, Turkey has been punished by equity investors and as a result the country has gone from one of the best performing emerging markets in 2010 to levels not seen since March 2006...
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