It gives a good idea about what the respondent feels and is thinking. (McNamara) Another major advantage of a qualitative research method is that it can be directed at a smaller group. For instance, in this project, there were only two girls interviewed. This sort of research method is thus more convenient and is also less expensive.

A disadvantage of a qualitative research method is that the data that is collected can only be applied to the participants that have been chosen for the research. Since this sort of research describes the behavior, thoughts and feelings of the participants, these assumptions cannot be applied to other groups or to a general population.

Method

The method that was employed in this research was only interviews. This method therefore allowed for the researcher to observe not only the response but the facial expressions and the body language of the girls who were...
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