There were numerous complaints that the famous charity was nowhere to be seen on the Jersey Shore and due to "inadequate food and supply distribution" local entities such as Occupy Sandy or personal volunteerism took the place of the Red Cross (Crocker & Dickson 2012).

If the Red Cross is to sustain itself in the future, it must answer these charges. The director of Occupy Sandy, a veteran of disaster relief said: "what I observed in New Orleans after Katrina was that these large disaster-relief organizations are not structured to respond in a nimble way, to build relationships in communities" (Crocker & Dickson 2012). The Red Cross must seek to utilize the knowledge of local entities, who are often more informed and more nimble in their ability to address specific needs.

The Red Cross also requires better centralized leadership to ensure that it is meeting its goals effectively. According to...
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