Blackberry Playbook: Critical Evaluation

Blackberry Background

Market value

Main products

Operations

Target Customers

Features of target market

Product Value

Product core customer value

Actual product features

Augmented features

Nature of Product

Value preposition

Product Life Cycle

Product Life Cycle

PLC Stage of Blackberry Playbook

Sustainable Life Cycle Assessment of RIM

Competitors Analysis

SWOT Analysis of Blackberry Playbook

Main product competitors

Competitors of the Product.

Type of competition

Pricing Strategy

Product Demand

Distribution

Promotion Mix

Advertisement done

The business level strategies are analyzed to interpret the current market position of Blackberry Playbook. There are multiple competitors of the product including Apple, Amazon and Google. The large corporations have created a fierce competition in technology industry especially the tablet devices market. The increased technology advancements are influential in the business and as a result the business has to adopt fast paced strategies to cater its market. The product is also named as...
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